Good First Impressions Start with a Professional Headshot
Headshots. Whether you love or hate them, that little square profile picture is an important first impression.
Showing off your best self in a photo that is engaging and authentic is often the reassurance an employer or client needs to move forward and connect. It is important that images are of the highest quality and natural. This is not a glamor shot. Be yourself. Wear the makeup, hair and clothes you would “in real life.” A professional photographer will then work to pose you comfortably and put that twinkle in your eyes.
I personally prefer outdoor sessions for headshots. Being at a park (or an open window in a pinch) instantly creates a relaxed vibe that leads to natural smiles. Throwing in extra studio equipment and flashes can create perfect lighting but also distraction and strained expressions. It’s enough pressure to look into that big lens and remember there is an actual person behind it waiting for eye contact and a smile!
This series of headshots was created for the fabulous and NEWLY ANNOUNCED Firenze Wealth Management team. There was a constant buzz of conversation behind the camera. It was obvious to me and anyone walking by that this was a team that enjoyed working together and was excited about where they were headed. Now each team member has a selection of quality images to introduce them to clients and make that first impression count. Each image sends a clear message of professionalism and approachability.
An added bonus? By shooting as a team with a consistent set of backgrounds and editing, the company now has a set of headshots that look good together in marketing materials and on its new website.
What does your current headshot say about you?
Find out more about Angie Windheim Communications LLC and how it could help your small business or nonprofit through professional copywriting and photography.
Show Dailies Serve More than Event News
Nonprofits and small businesses are problem solvers that deliver a unique vision of how to serve.
Today’s buyers, investors and sponsors are rarely impulsive. They research, read reviews, talk to friends and colleagues. They choose to support services and products that come from authentic and well-intentioned sources.
Communicating your organization’s message, expertise and personality is critical in modern marketing. While quick exchanges on social media and a well-tuned website can get audience attention, you must do more to serve and develop a long-term relationship. You already know that you share an interest with your audience. Now it’s time to create relevant content that shows you understand, that you get it, that you are here to serve.
Often organizations have a lot to share but sometimes lack the communication skills. Copywriters can help craft the content. If you are struggling with ideas, a skilled copywriter can become the investigative reporter you need and develop an editorial calendar for you.
Almost always, there will be more ideas developed than can be covered in a single article or blog post. If you are hosting an event or show or series of classes, consider publishing a newspaper or “show daily.” It may seem like a huge undertaking, but if you have the right help, it’s an amazing chance to put all that you do and represent into a very digestible, entertaining vehicle. It is a chance to go beyond the simple where-what-when event details and get to the “why.”
In the C.M. Russell Museum’s The Russell Review daily newspaper, each of four issues covered not just “what’s happening today” but how support for these events carries on throughout the year. Educational programming and stewarding the legacy of Charlie Russell, the art and soul of the American West, is the underlying reason people come to Great Falls every March. Attendees appreciate that this once-in-a-lifetime opportunity to view and buy significant historic and contemporary Western art also helps preserve Russell’s West for our next generations.
Contact Angie Windheim, Angie Windheim Communications LLC, at info@angiewindheim.com
Email Lists? Ain’t Got Time for That
Professional photography and copywriting can be a game changer for your business or nonprofit and your sanity.
Small business owners are prone to a yearly philosophical check in – or let’s be real – a yearly panic attack. As the owner of a portrait photography business with one employee (yes, that’s me), I get it. I have found myself each February with a deeply furrowed brow, fully engrossed in small business blogs, tutorials, webinars, and more. I wonder, how do I grow this business? Do I want to grow? Am I really offering what people want? What’s my plan? These fundamental questions flood my brain until I am frozen and unable to get anything done.
So, if like me, you start watching the online business gurus with ginormous social media followings. Maybe you become one of their followers. The gurus wag their fingers from their perfectly crafted Instagrams and say that what you need is….an email list. Wait? What? That’s it? Spam customers? Nobody wants that. It smells of telemarketing which is why we love that “block caller” feature on our phones.
Thankfully the gurus actually advocate something very different from spam. Phew! The gurus want you as a small business owner to succeed by “servicing” clients through thriving email lists. And they actually have amazing ideas on just how to do that. Ideas like: free downloads, ebooks, educational webinars or podcasts, online quizzes and games, consistent and authentic content, exclusive offers for subscribers, and more.
You may be thinking “Wow! Those are great ideas!!” You may also be thinking that those ides could literally take Every. Waking. Moment. You. Have. In. Life. Who exactly would be left to run the business and do the work? Who creates the products and services that actually make money? This is when it feels appropriate to cover your eyes with your hands and fantasize about how it might just be easier to work for someone else.
I realize that I have set up quite a problem. Thank goodness, it’s not a problem without a solution.
Once you recognize you are only borrowing space on social media and that email lists are a way to create a community of subscribers that is truly yours to keep, there is no going back. It is absolutely worth the time to make it happen…but you may need help. That’s okay! Sit down and figure out your strengths and capabilities beyond the business you have created. Then sit down and figure out what your weaknesses are. If you are not already a photographer-copywriter-email-platform whiz, then it’s time to consider investing in a local professional.
There are people who actually love and “get” social media and how it can help build your email lists. There are people who can write a newsletter or white paper or even just an action-driven subscriber landing page. They know about email campaigns and can wordsmith to reflect your authentic voice and image. There are people who are able to create the content that fits your vision and that is an investment that should ultimately pay for itself.
Some examples?
As a photographer, I have been privileged to help entrepreneurs, small businesses and nonprofits with fresh headshots and images to fill websites and newsletters with content that is intentionally crafted and enticing. No more lackluster Instagram grids! As a copywriter, I have written impactful e-newsletters, thank you letters, annual reports, website content, guest articles for local publications, press releases, and more. I can evaluate where you are now with your online presence to craft the ideal strategy that uses email lists to reach the right audience and inspire them to take action.
I am a firm believer in the power of email lists for just about every business that I can imagine. But, it’s okay as a small business owner or non-profit to say “I ain’t got time for that” and hand it over to a professional. I do what I love, so that my clients can get back to doing what they love.
Angie Windheim is the owner, copywriter and photographer for Angie Windheim Communications LLC
Picture Perfect – Home for Sale in Oregon Wine Country
My good friend has an AMAZING home in Oregon’s wine country. And….
It. Is. WAS. For. SALE.
It was a blast to take on the challenge of framing up this beautiful space with my camera for their listing.
This home and acreage wasn’t on the market long. The property is a quick drive to town and a hop, skip and a jump to wine tasting at Blakeslee Vineyard among about a gazillion other tasting rooms scattered over the neighboring hills. The yard is something out of Better Homes & Gardens…an oasis of shade in the summer. I have used the backyard for multiple photo shoots. Want a a bird’s eye view of the “grounds?” Check out this super drone footage produced by Visual Concepts Northwest.
Congrats to the Class of Twenty Eighteen
Seniors – your joy is contagious – graduation is soooo close!
It was amazing to spend a few hours with each of my Class of 2018 clients. So now with my heartfelt congratulations I cannot resist sharing one more peek at your glorious faces. But before I do, it is the season of celebration but also when adults feel compelled to share words of wisdom…so here are mine…
“You can’t miss your boat. It’s yours. It stays docked till you’re ready. The only boat you can miss is someone else’s.” – Glennon Doyle
Check back as I continue to add more faces of the Class of Twenty Eighteen. Or watch Instagram and Facebook for daily posts as these almost graduates make room for the Class of 2019 (which is starting to book now – just saying). And don’t miss my Love Your Photos Newsletter. It’s full of monthly advice whether you are behind or in front of the camera. You can read the first edition and sign up to receive the next one here
Photo Fundraisers – Sherwood Band Portraits 2018
Band photo days never disappoint. I’ve been taking them for a number of years now so now the kids are ready for me. They have often planned, coordinated and schemed what to do in the “goofy” shot. I just set myself up on a ladder and capture the friends, fun and memories. I love to reflect on some of these shots as I’m taking some of their senior portraits in what feels like just a few minutes later.
And the bonus? These photo days are a fundraiser for the Band Boosters. For the 2017-2018 school year we have raised nearly $900. Yes!
Are you in the Sherwood area and interested in a fun photo fundraiser for your team, school or organization? I’d love to hear from you.
Grad Announcement Time – Class of 2018
Senior parents! Clutch your hearts and take a deep breath.
It’s about that time to think GRADuation Announcements. I know. It will be okay. Just breathe.
Pricing and ordering information is coming soon to you inbox. I am super excited to get creative and help you mark this amazing moment in your senior’s life.
A Note to the Class of Twenty Seventeen – Trust Your Story
The Class of Twenty Seventeen is about to GRADUATE. I am so excited for the seniors, my son included, to close this chapter and begin to define their futures. Our futures. The future of the world. It is a big job ahead and everyone is wanting to give you advice and know your plans. I know, right?
My advice – yes, even I have some – comes in three little words that I stole from the brilliant Neil Gaiman…
Trust Your Story
You have the tools, the intelligence and the character to make what you want out of your life. Don’t wait for that ship to come in. Go build it.
Thank you to the seniors who trusted me to capture this amazing year for them. That is a gift I treasure.
Love in the Riotous Beauty of Cherry Blossoms – Engagement
Portland’s Japanese American Historical Plaza is a scene of riotous beauty every spring. Fluffy, light-filled cherry blossom stretch along the city’s waterfront begging lovers to smooch and dance and celebrate the season hand in hand. The plaza is a spectacular stage for engagement portraits. Can you think of a more romantic scene in the Pacific Northwest for couple’s photography? Please leave a comment and share your ideas as I would love to check them out.
Congrats Class of 2016 – Senior Portraits
